Privacy Policy
Effective: May 2026 · Applies to massrealtyinc.caMass Realty Inc. ("Mass Realty," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with, and what rights you have. This policy applies to all visitors and users of massrealtyinc.ca and its subpages.
1. Information We Collect
We collect information in the following ways:
- Contact and inquiry forms: When you fill out a contact, booking, or listing inquiry form, we collect your name, email address, phone number, and the message you submit.
- Home valuation requests: If you use our valuation tool, we collect property details you enter, including address, property type, size, and reported upgrades.
- Property search: When you use the address search on our homepage, the address or neighbourhood you enter is sent to OpenStreetMap's Nominatim geocoding service to determine approximate coordinates. We do not store this query.
- AI chat conversations: Messages you send through the MassRealty AI property assistant are transmitted to Anthropic's API for processing. We do not permanently store chat transcripts on our servers.
- Agent accounts: Agents registered through the admin portal provide their name, email address, and a password (stored as a cryptographic hash, never in plain text). Agents may optionally upload a profile photo.
- Uploaded photos: Photos uploaded by agents or administrators are stored in Vercel Blob storage.
- Usage data: Our hosting provider, Vercel, may automatically collect standard server logs including IP addresses, browser type, and pages visited. We do not use third-party analytics tracking (such as Google Analytics).
2. How We Use Your Information
- To respond to your inquiries, booking requests, and contact form submissions.
- To provide property search results and AI-assisted property information.
- To generate home valuation estimates (for illustrative purposes only).
- To manage agent and administrator accounts on our portals.
- To improve the functionality and content of our website.
- To comply with applicable law and regulatory requirements.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. Third-Party Services
We use the following third-party services that may process your data as part of delivering our platform:
- Vercel Inc.: Our hosting provider and serverless infrastructure. Vercel processes all web requests and stores blob data (uploaded images, listing data, agent records) on our behalf. See Vercel's Privacy Policy.
- Anthropic, PBC: Messages sent through the AI chat assistants are processed by Anthropic's Claude API. Anthropic may retain messages in accordance with their own data retention policies. See Anthropic's Privacy Policy.
- Pinecone: We use Pinecone for vector-based property search. Property listing data (not personal information) is stored as vector embeddings. See Pinecone's Privacy Policy.
- OpenStreetMap / Nominatim: Address inputs in our property search are geocoded using the Nominatim API, operated by the OpenStreetMap Foundation. No account or personal identifier is transmitted. See OSMF's Privacy Policy.
4. Cookies and Tracking
We do not use advertising cookies or cross-site tracking technologies. Our site uses browser sessionStorage to maintain agent login sessions locally on your device. This data is cleared when you close your browser tab and is never transmitted to third parties.
5. Data Retention
Contact form submissions and inquiry messages are retained only as long as necessary to respond to your request. Agent account data is retained until the account is removed by an administrator. Uploaded photos remain in storage until explicitly deleted. AI chat messages are not stored on our servers beyond the duration of a single session.
6. Data Security
We take reasonable technical measures to protect the data we hold. Agent and administrator passwords are stored as bcrypt hashes and are never accessible in plain text. All data is transmitted over HTTPS. However, no system is completely secure, and we cannot guarantee absolute security of information transmitted over the internet.
7. Your Rights
If you are a resident of Ontario or Canada, you have rights under PIPEDA (Personal Information Protection and Electronic Documents Act) and applicable provincial privacy legislation, including the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information, subject to legal retention requirements.
- Withdraw consent for certain uses of your data.
To exercise any of these rights, contact us at shahidg.homes@gmail.com.
8. Children's Privacy
Our website is not directed at children under the age of 18. We do not knowingly collect personal information from minors.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by an updated effective date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
10. Contact
If you have questions or concerns about this Privacy Policy, please reach us at:
Mass Realty Inc.
shahidg.homes@gmail.com
(647) 400-9089